Updated: Apr 6
It is true that it took a long time. This is mostly because when we have an idea, it takes time to develop it into a project. Again, we can never really tell when unexpected situations will arise.
BUT, WHY DID IT TAKE US SO LONG? I WILL TELL YOU WHY.
It is mostly because of administrative reasons. Our company registration as an AS was not an easy task. It took a whole 5 months with the papers being reverted up to 3 times. Some papers were lost along the line by post. Notwithstanding the delays and setbacks, we still passed all license exams and interviews by the government and commercial partners alike.
I knew it would be difficult. More than one specialist told me it would be hard so I was prepared for it. However, even with preparation, lots of hurdles will still come your way. Your efforts might even seem frustrating. During such frustrating moments, one of the things that give me solace and courage is that I have associates. Just with our first meeting, we came up with the motto :
Every day is a new step, every day we learn and every day we become better than we were yesterday.
AND, WE ACTUALLY DID IT.
Even though it seemed like we wasted a lot of time with the administrative procedure, it yielded positive outcome. The result is that we are now able to develop our products and strategies beyond our initial expectations.
We are so excited that asides from being an export company, we will also be releasing our own brand. Our first product will be a Swiss fondue, which is produced in Bulle by the great Laiterie Moderne. It will be mixture of genuine Swiss cheese specially made for Norwegian consumers with its packaging designed by a Norwegian designer. I would not have imagined this a year ago and I can’t say I am not happy at the turn of things.
The fun part of the work began after all the papers and licenses were done. We are aware that bringing new products into a market needs communication skills. Our major challenges are to sell our products and to share our experiences. Despite the challenges, it is quite exciting.
It is fun developing new skills such as filming and video editing. I have made discoveries myself and spotted out details. Creating unique contents opened a whole new world which I am willing and excited to share with you.
For this introduction video, I was opportune to visit 5 different places: Lausanne, Lavaux, Les Gorges du Triège in Valais, Gruyères and Chardonne. My ten years old wonderful daughter, Morgane, is not just a great assistant but a creative one at that.
We are progressing in a steady and regular manner. The first good selection will finally be released in the next weeks and we are certain you would enjoy it.
The launching is not the final step but the first big step towards the opening of the door between Switzerland and Norway!